Twitter Founder’s $37,000 Earnings Highlight the Platform’s Collaborative Advertising Revenue Approach
Twitter’s “Creator Ads Revenue Sharing program” has started making payments to enrolled users, and some users are expressing surprise and satisfaction at the size of the sums they are receiving. For example, co-founder of cryptocurrency Dogecoin, Billy Markus, tweeted his satisfaction after receiving a note from Twitter stating that his account was earning over $37,000 in revenue share gains. Elon Musk, the owner of Twitter, has a personal relationship with Dogecoin and has even used the coin’s dog logo as Twitter’s logo. The payments are part of a $5 million allotment being dispersed among eligible Twitter creators.
The revenue-sharing program was announced by Musk in February and is available only to Twitter Blue subscribers. Creators must have an audience of over five million tweet impressions per month to be eligible for the program. Popular political commentator Tim Pool revealed that he was earning nearly $6,000 from the program, while writer Katherine Brodsky earned nearly $1,500. Social media personality Brian Krassenstein earned over $24,000. All four creators are followed by Elon Musk on Twitter.
The revenue-sharing program comes at a time when Twitter has been struggling with low revenue intake and faces competition from Meta’s Threads. Twitter is banking on maintaining relevancy by keeping popular creators on their platform through monetary rewards. Twitter CEO Linda Yaccarino tweeted about the revenue-sharing scheme, stating, “It makes a lot of cents to create here!”
Overall, users seem pleased with the unexpected earnings from the program, with some even jokingly referencing communism due to the shared ownership of Twitter’s successes. Twitter’s revenue-sharing program provides an incentive for creators to continue using the platform and could help boost the company’s revenue in the face of competition.
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